Our Vision & Mission

Vision
To be a trusted regional partner in building future-ready leaders and robust talent pipelines through rigorous assessment and insight-driven development.

Mission
To enable organizations, institutions, and individuals to make better people decisions by providing structured diagnostics, clear analytics, and targeted development solutions aligned with strategic objectives.

What We Believe

• Leadership quality is a strategic asset, not an HR project.

• Talent decisions should be evidence-based, consistent, and transparent.

• Psychometrics only add value when translated into clear business actions.

• Sustainable change comes from simple, repeatable processes, not one-off initiatives.

Our Approach

At ASASIQ, every engagement is anchored in a structured 4D Model. This ensures clarity from the start and measurable impact at the end.

Diagnose

We begin by understanding the context and building an accurate picture of your leadership and talent landscape.

• Review strategy, organization structure, and key priorities

• Define success profiles for critical roles and levels

• Deploy psychometric assessments, 360 feedback, and/or team diagnostics

• Identify strengths, gaps, bench strength, and risk areas

Output: Clear diagnostic report and dashboards summarizing current capability, potential, and risk.

Decide

We then support you in converting data into robust decisions and priorities.

• Facilitate decision workshops with HR, business leaders, and (where relevant) executive committees

• Align on hiring, promotion, and deployment decisions

• Prioritize development needs for individuals, teams, and critical roles

• Agree on governance, timelines, and success indicators

Output: Documented decisions, priorities, and a pragmatic roadmap for action.

Develop

Based on agreed priorities, we design and deliver targeted development interventions.

• Individual development plans linked to role requirements and assessment results

• Leadership programs and micro-learning labs focused on real business challenges

• 1:1 and group coaching to support leaders through transitions and expanded responsibilities

• Team interventions to address collaboration, communication, and decision-making

Output: Measurable uplift in leadership behaviours, team effectiveness, and execution quality.

Deliver

Finally, we track progress, report impact, and ensure learning is embedded.

• Define and monitor talent-related KPIs (e.g., readiness, bench depth, time-to-competence)

• Provide executive summaries and dashboards for HR and senior management

• Recommend process improvements and internal capabilities to sustain results

• Support knowledge transfer so your teams can continue the approach independently

Output: Demonstrated impact and a repeatable internal model for ongoing talent decisions.

Our Hub

Based in Jeddah, we are at One of Saudi Arabia’s dynamic business landscape.

Address

King Fahd Road, Jeddah

Hours

Sun - Thu (9 am - 6 pm)